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Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Have you got it yet? It’s bigger, bolder, and brighter. It’s the…
Want to Grow Your Medical Practice? Think Like an Entrepreneur
Your medical practice is a business. Yet many people who own or…
Data, Sensors and Shoes: Conjecture Behind Nike’s Rumored Departure from Wearable Devices
Anyone over 40 years old remembers the 1986 Nike television ad featuring…
Patient-Centered Physicians Have Lower Diagnostic Testing Costs
For many physicians, the term “patient-centered” conjures up fears of longer office…
Benefits of ACOs to Both Patients and Providers
Summary: Accountable Care Organizations (ACOs) are gaining in popularity as a result…
Can We Survive an Epidemic of Corporate Wellness?
I’m a physician and I’m against wellness. Let me explain. I’m a…
How Are You Using Physician Data Mining?
The pay for performance model of payment has been the preference of…
Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will
More and more, I hear from healthcare colleagues that the number of…
9 Ways to Kill Your Physician Liaison Program Before It Begins
The historic picture is nothing like today. For decades, competition within the…
