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Delivering High Quality Healthcare: Measure, Improve, Measure Again
I continue to be amazed by the magical thinking that is swirling around electronic…
Targeted Local Medical Marketing: Quickly Build Your Online Presence
People who are new to digital marketing often believe that putting up…
HIPAA Marketing Rule Guidance: Better Than Nothing
The HITECH Act made some significant changes to the HIPAA Privacy Rule,…
Medical Professionals: Protect the Online Reputation of Your Practice
The healthcare industry, for better or worse, is an INDUSTRY, and as…
Venture Capital Fantasyland: Venrock’s Proposal to Reform Drug Development
Here come the dancers one by one,Your mamas calling but you’re having…
UW Medicine’s Journey to Become an Accountable Care Organization
As part of the newly forming Health IT community in Seattle, the…
What Is the True Value of a New Patient?
When you work in the lead generation business as we do, and…
Are You Ready for Medicare Part E?
If not, you may want to avoid shared savings programs (Accountable Care…
Hospital Readmission Data for All Payors
Efforts to reduce hospital readmissions have been focused on a handful of…
Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Have you got it yet? It’s bigger, bolder, and brighter. It’s the…
