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5 Ways to Market Yourself as a Medical Expert
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today,…
Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
In a move toward scientific transparency, Johnson & Johnson will share some…
Cut-Rate Concierge Medicine? One Medical Resorts to Discounting
I have mixed views about concierge medicine. On the one hand I…
Mastering the Business of Healthcare [INFOGRAPHIC]
Perhaps no one other than the healthcare professional understands the significance of…
Focus Healthcare Marketing to Improve Business Performance (Part 2)
How do healthcare marketing executives decide where to allocate scarce marketing resources – both…
Tips for Your Medical Licensure Application
As the time for your transition from residency to practice approaches, it…
Health Wonk Review: The New Wright on Health Edition
January 2014 was a big month in the world of health policy.…
Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through…
How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician…
