Latest Business News
More Nursing Shortage Myth Building
My piece on the nursing shortage myth received more than 100 comments…
Promising Nursing Careers Beyond the Bedside
Tell people that you are pursuing a nursing degree and most of…
A Framework for Collaborative Peer Review
I titled this post "Collaborative Peer Review" because peer review brings out…
CVS Kicks the Habit: No More Tobacco Products. What’s Next?
The CVS pharmacy chain announced that it will stop selling tocbacco products…
5 Ways to Market Yourself as a Medical Expert
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today,…
Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
In a move toward scientific transparency, Johnson & Johnson will share some…
Cut-Rate Concierge Medicine? One Medical Resorts to Discounting
I have mixed views about concierge medicine. On the one hand I…
Mastering the Business of Healthcare [INFOGRAPHIC]
Perhaps no one other than the healthcare professional understands the significance of…
Focus Healthcare Marketing to Improve Business Performance (Part 2)
How do healthcare marketing executives decide where to allocate scarce marketing resources – both…
