The Art of Negotiation in Medicine
A recent @NYTimesWell post, Teaching Doctors the Art of Negotiation, by Dhruv Khullar…
Why Point-of-Care Diagnostic Testing Will Become a Game-changer in Healthcare
Today, aside from the management of chronic conditions, healthcare is shifting the…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to…
Patient Recovery: A Solution to Improve Healthcare
A healthcare system aligned toward patient recovery may reduce healthcare costs by…
Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients…
ZipLine Medical: Surgical Wound Closure Without Stitches or Staples
First published on MedCityNews.com. To prevent the scarring and discomfort of stitches…
The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing…
Consumer Survey: The Virtual Waiting Room
Accenture conducted a consumer survey on patient engagement and created an infographic…
Would You Trade Places with Your Physician?
I suspect many people would answer that question with, “Yes, in a…
