Wallet Burn and the Nasty Side of Pay-per-Click Advertising
On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers…
Financial Services Shows the Way for Healthcare (Again)
Seven hundred million people worldwide have obtained access to financial services for the first time…
Using Data to Improve Patient Satisfaction Scores
Moving Toward Higher Patient Satisfaction ScoresAs healthcare becomes more and more a quality…
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social…
Transparency: How Healthcare Cost Competes with Real Value
The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in…
Writing a Perfect Subject Line That Physicians Will Read
My open rate crashed by 37%. Here’s why.I really liked the last…
Collaborative Physician Development
My inspiration for “Collaborative Physician Development” came from Lee Ann Jarousse’s recent article…
Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like…
Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and…
HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round
I wish I could report on everything tha I wish I could…
