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Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and…
HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round
I wish I could report on everything tha I wish I could…
Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog
Blogs written by doctors, nurses, health researchers, patients, and allied healthcare…
Addressing Medicare Cuts
Yesterday, the house made a fascinating bipartisan decision to repeal the current…
It’s Time to Measure Patient Outcomes
Quality measures, low service utilization or the absence of poor performance is…
Prepare Your Healthcare Website for Google’s Mobile-Friendly Algorithm Update
On April 21, 2015, Google will introduce a new algorithm update to…
Breaking Bad Healthcare: The Story of Healthcare.gov
It’s generally a good principle not to criticize something unless you're willing…
Strategies for Payer Negotiation
“Let us never negotiate out of fear. But let us never fear…


