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3 Surprising Hospital Leadership Trends
Over the last two decades there have been dramatic shifts in the…
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your…
Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System
The Burr-Hatch-Upton proposal known as the Patient CARE Act would like us…
Sovaldi: An Example of Price Discrimination
The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook…
Congress Getting Serious about Telemedicine: Are CDOs Ready?
The latest ‘doc fix’ bill, H.R. 1470, was introduced last week. Though it has…
Understanding the Patient Digital Search Process
We want to know. And we want to know now. Gone are…
The Real Cost of Specialty Pharmacy
The Buzz About Specialty PharmacyIf you’ve been hearing a lot of buzz about…
Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s…
