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Congress Getting Serious about Telemedicine: Are CDOs Ready?
The latest ‘doc fix’ bill, H.R. 1470, was introduced last week. Though it has…
Understanding the Patient Digital Search Process
We want to know. And we want to know now. Gone are…
The Real Cost of Specialty Pharmacy
The Buzz About Specialty PharmacyIf you’ve been hearing a lot of buzz about…
Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s…
More Sign Posts on the Road to Connected Health Adoption
Just three weeks ago, I wrote about sign posts on the road…
2015 CPT Coding Changes and Your Radiology Practice
2015 CPT coding changes that are taking effect will mostly cause issues…
A Medicaid Block Grant by Any Other Name Would Stink
The Burr-Hatch-Upton proposal to replace the Affordable Care Act (ACA) calls for…
From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare
Unlike a majority of marketers who promote a single product, healthcare marketers…
