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Obamacare Means Increased ER Utilization
The Affordable Care Act will allow 30-40 million new patients to have…
Why Outsourcing Is a Brilliant Strategy for Healthcare
Many sectors agree that cost saving is the number one reason why…
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved…
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BioPharma Beat: Is Commercial Support of CME A Bad Idea?
Let’s start with a few realities: Let’s start with a few realities:More…
Prioritizing Security in the Era of Healthcare BYOD
The excitement surrounding the bring your own device (BYOD) trend is undeniable,…
The Compelling Case for Doctors to Warmly Embrace Social Media
Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical…
Doctor Discipline: Resources for Judging Quality in Health Care
Summary: When we display prices for medical treatments, inevitably the question of…
Your Hospital Social Media Benchmark: How Do You Rank?
A basic element of healthcare delivery–one that has not changed in recent reforms…
Collaborative Innovation: A Decade in Perspective
At the Healthcare Roundtable last month, I had the pleasure of speaking…
