The Rise of Precision Medicine: Viable, but Challenge Lies Ahead
In his State of the Union address in January 2015, President Obama…
Patient-Physician Email: An Untapped Competitive Advantage
With very little encouragement, a professional colleague of ours will enthusiastically explain…
5 Things You Should Know About HIPAA
Of course healthcare professionals should be most concerned about the health and…
How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing…
Capture Patient and Market Insights with Social Media Listening Programs
For many, social media can be a double-edged sword. Users take…
FDA’s Agenda for 2016: Biggest Issues on Agency’s Calendar for the New Year
The Food and Drug Administration (FDA) has great influence on a vast…
Staying on top of the technology trend: 4 things to learn from young healthcare professionals
Success in the healthcare field, like all consumer-driven business, is about marketing.…
Transitioning To Electronic Health Records: From Financing To Implementation
Due to a combination of forces related to both technological advancement and…
Saving Healthcare Digital Marketing Budget With Google’s Location Extensions
Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted…
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past…
