By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    narrow-road-ahead-sign
    Narrow Networks in California?
    March 24, 2016
    Insurer Has E-Security Problem
    August 26, 2017
    What Kind of Inequality Matters to You?
    October 19, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Driving Your Healthcare Marketing Further in 2016
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Driving Your Healthcare Marketing Further in 2016
Social Media

Driving Your Healthcare Marketing Further in 2016

GretchenKalthoff
GretchenKalthoff
Share
5 Min Read
SHARE

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that healthcare organizations should have their eye on and incorporate into their medical marketing services for 2016.

Contents
1. Focus On Internet & Mobile Technologies2. Engage With Patients3. Look For A Niche4. Develop Content That Stands Out5. Build a Corporate Image & Identity

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that healthcare organizations should have their eye on and incorporate into their medical marketing services for 2016.

1. Focus On Internet & Mobile Technologies

Digital marketing has totally changed the way that consumers manage their health, search for information, and interact with healthcare providers. With so many accessible options, medical organizations must continue to master online marketing by utilizing social media, medical SEO, and paid search as a major component of advertising campaigns. The use of videos is also starting to gain traction in the healthcare marketing world, with companies using videos to engage with patients in a new way. Looking forward, consider digital marketing as a key focus, rather than an afterthought.

2. Engage With Patients

One of the greatest benefits social media has delivered is the opportunity to build and cultivate physician-patient relationships. Communication is now a two-way street, and companies that encourage consumer interaction will ultimately benefit the most. Sharing of quality content on social media platforms has enormous potential to project your brand to a broader audience, where successful campaigns harness a style that is not just about a “hard sell”, but rather incorporates entertainment or valuable information and a message that resonates with customers.

More Read

How Much Is Your Website Hurting Your Business?
Patient Centricity and Healthcare Marketing
The Effectiveness of Online Health Intervention Programs
FDA Social Media Guidance: Hangout on Air
Is Patient Privacy Endangered by Online Search?

3. Look For A Niche

Targeting specific demographic groups with specific messages has always been an effective marketing strategy. Digital technologies have made this targeting even easier; however, marketers must consider developing content that is geared towards each specific group.

Success will depend on developing connections with, and appealing to, different segments, such as older patients. Seniors are more tech-savvy than you think, so consider connecting with them through digital platforms. Likewise, it’s possible to identify and target groups outside of your local area, meaning you can extend the reach of your digital efforts.

4. Develop Content That Stands Out

On a daily basis, consumers are exposed to a plethora of marketing messages and images. Those that will get noticed and stand out in such a cluttered environment will spark the interest of potential patients. Ensure that your advertising aligns with what consumers want while emotionally stimulating them, so they want to investigate and engage further. Also think about how your product or service helps consumers in their daily life and provides a solution.

5. Build a Corporate Image & Identity

Corporate image or reputation is how others perceive you, from the outside. For healthcare organizations, this is critical. It is the foundation of your brand and must be properly developed and managed. The right image creates a level of trust between you and consumers. Sometimes, a company image can be affected, or damaged by, a negative incident and/or bad publicity. If this happens, it’s important to be adequately prepared with procedures in place to handle the way in which you respond, such as reputation management to protect your organization’s brand. On the flip side, don’t be shy about communicating your successes in order to favorably enhance your image.

By focusing your efforts on these five key areas, your medical marketing services can continue to drive impactful and positive results for your business in 2016.

This article was originally published on Medical Web Experts‘ blog.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

Wing of Zock to Host Next Health Care Social Media Review

April 16, 2013

10 Things Hospital Leadership Need to Know About Social Media and Marketing

July 18, 2014
Worst Mistakes Healthcare Org. Make When Trying to Attract Patients from the Internet
BusinesseHealthFinance

Benign Neglect: Classic Internet Mistake

January 25, 2014

Social Media, Research and Community Managers

December 2, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?