By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    mosquito misting spray to fight malaria
    Avoid Malaria with Mosquito Misting Systems
    June 12, 2023
    Medical Surveys
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    Glutathione
    What Are The Benefits of Glutathione?
    January 22, 2024
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tips for Older Travelers
    April 14, 2012
    Anti-RUC Suit Challenges Process for Setting Doc Pay Scales
    October 25, 2011
    Math Matters: Dosing Errors Can Be Deadly
    May 1, 2012
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Patient Engagement in Healthcare: Stewards of the Brand Promise
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Patient Engagement in Healthcare: Stewards of the Brand Promise
eHealthMobile HealthTechnologyWellness

Patient Engagement in Healthcare: Stewards of the Brand Promise

Drew Diskin
Drew Diskin
Share
5 Min Read
patient engagement
SHARE

Helping the Helpers

patient engagementTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery.

Contents
  • Helping the Helpers
  • Helping the Helpers
  • The Importance of Patient Engagement
  • Providing Caregivers with the Right Tools

Helping the Helpers

patient engagementTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery. Without a doubt, the degree of effectiveness has been measured and adjusted with a great deal of resources and investment, still continuing today. In the healthcare field there’s been a big push toward patient engagement. Ironically, patients have always been engaged –but traditionally they have been confused, overwhelmed, or only mildly informed by healthcare institutions. The problem lies not in a lack of passion from care providers, but rather the lack of tools available to aid them in assisting, guiding, and reminding patients (and their families) along the continuum of care.

Within the past couple of decades, there has been a great deal of influence over the technology infrastructure and digital ability to connect with consumers and patients. From sophisticated customer portals to highly visible social networking platforms, there is no doubt that the online brand experience is in the hands of consumers.

The Importance of Patient Engagement

Meanwhile, physical customer experiences have always been at the heart of the brand…and even though there are wonderful messages from marketers and the amazing capabilities that technology platforms provide, how people are treated by the actual workforce can make or break a brand. Just think of that angry waitress at your favorite restaurant, the realtor who kept saying your name wrong, waiting in an ER room for an eternity, the coffee barista who messed up your favorite drink, a customer support rep who gave you the wrong info, or the flight attendant who kept bumping into your elbow throughout the flight. Or inversely, the sensitive veterinarian who not only speaks to your dog like it’s a human, but remembers the conversation with you from six months earlier. In addition, their follow up call to you to see how the medication is working, as well as how your dog is feeling. How did that customer experience influence your perception of those respective brands? What if it happened a lot? Would you recommend that organization or service again?

More Read

Social Media – Shoulder Surgery Decision Making
Insurer Has E-Security Problem
NHS hospitals should promote more electronic cigarettes as a viable alternative to tobacco
How Did Myriad Genetics Come to Own Our Genes?
7 More Social Media Tactics That Boost Engagement

Providing Caregivers with the Right Tools

Today, there are more tools to allow operational workers to improve upon the patient’s experience, whether it’s the barista who can offer an instant discount or the flight attendant who can upgrade your seat to first class. It’s at the moment of patient engagement that brands are made or degraded. By providing more touch-points along the continuum of care, health organizations can extend their brand promise to a more fluid and dynamic care delivery. In healthcare there is opportunity to improve the outcomes and experiences of patients by providing care workers with enhanced engagement tools. Investing in the brand ambassadors, the healthcare workers, with better tools and approaches is the keystone that will deliver on the marketer’s brand promise and the technology team’s ability to capture it all digitally. For example, being able to connect with patients (and their care givers) via mobile devices allow caregivers and patients an in-the-moment channel of communication outside of the care facility. These tools can complement the patient experience with pre- and post-visit instructions, relevant health content, timely reminders and helpful satisfaction surveys. In addition, providing traffic, weather, parking instructions, and nearby activity information that is provided just before care—can help get patients to their providers in a timely and safer way. In addition, secure message with a warm thank you with discharge instructions and a link to their electronic medical records can help promote better compliance rates and help support the goals of lower readmissions.

Originally appeared on Gold Mobile

(patient engagement / shutterstock)

TAGGED:healthcare marketingpatient engagement
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Image
Wellness

Welcome to Summer –and Sun Protection

June 23, 2013
Health careTechnology

How Can You Improve Employee Health With Safety Software?

April 27, 2020

How to Get a Job in HealthCare IT: Video

June 17, 2012
Wireless Health
eHealth

New Book Scheduled for Publication – Wireless Health:Remaking of Medicine by Pervasive Technologies

October 27, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?