By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Soaring Medical Costs Pinned on Medical Devices
    June 7, 2011
    Debt Ceiling Negotiations on Health Care are Mere Cost Shifting
    July 15, 2011
    Is Kathleen Sebelius Listening to the NCPA?
    August 29, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Patient Engagement in Healthcare: Stewards of the Brand Promise
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Patient Engagement in Healthcare: Stewards of the Brand Promise
eHealthMobile HealthTechnologyWellness

Patient Engagement in Healthcare: Stewards of the Brand Promise

Drew Diskin
Drew Diskin
Share
5 Min Read
patient engagement
SHARE

Helping the Helpers

patient engagementTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery.

Contents
Helping the HelpersHelping the HelpersThe Importance of Patient EngagementProviding Caregivers with the Right Tools

Helping the Helpers

patient engagementTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery. Without a doubt, the degree of effectiveness has been measured and adjusted with a great deal of resources and investment, still continuing today. In the healthcare field there’s been a big push toward patient engagement. Ironically, patients have always been engaged –but traditionally they have been confused, overwhelmed, or only mildly informed by healthcare institutions. The problem lies not in a lack of passion from care providers, but rather the lack of tools available to aid them in assisting, guiding, and reminding patients (and their families) along the continuum of care.

Within the past couple of decades, there has been a great deal of influence over the technology infrastructure and digital ability to connect with consumers and patients. From sophisticated customer portals to highly visible social networking platforms, there is no doubt that the online brand experience is in the hands of consumers.

The Importance of Patient Engagement

Meanwhile, physical customer experiences have always been at the heart of the brand…and even though there are wonderful messages from marketers and the amazing capabilities that technology platforms provide, how people are treated by the actual workforce can make or break a brand. Just think of that angry waitress at your favorite restaurant, the realtor who kept saying your name wrong, waiting in an ER room for an eternity, the coffee barista who messed up your favorite drink, a customer support rep who gave you the wrong info, or the flight attendant who kept bumping into your elbow throughout the flight. Or inversely, the sensitive veterinarian who not only speaks to your dog like it’s a human, but remembers the conversation with you from six months earlier. In addition, their follow up call to you to see how the medication is working, as well as how your dog is feeling. How did that customer experience influence your perception of those respective brands? What if it happened a lot? Would you recommend that organization or service again?

More Read

From Pilot to Policy: Lessons from e-Health Deployed at Scale
How to Prevent COPD Exacerbations Without Medication
5 (More) Ways to Wake Up Your Underachieving Website
4 Reasons Doctors Are Taking a Fresh Look at In-Office Dispensing
Using Web Technology for Patient Referrals

Providing Caregivers with the Right Tools

Today, there are more tools to allow operational workers to improve upon the patient’s experience, whether it’s the barista who can offer an instant discount or the flight attendant who can upgrade your seat to first class. It’s at the moment of patient engagement that brands are made or degraded. By providing more touch-points along the continuum of care, health organizations can extend their brand promise to a more fluid and dynamic care delivery. In healthcare there is opportunity to improve the outcomes and experiences of patients by providing care workers with enhanced engagement tools. Investing in the brand ambassadors, the healthcare workers, with better tools and approaches is the keystone that will deliver on the marketer’s brand promise and the technology team’s ability to capture it all digitally. For example, being able to connect with patients (and their care givers) via mobile devices allow caregivers and patients an in-the-moment channel of communication outside of the care facility. These tools can complement the patient experience with pre- and post-visit instructions, relevant health content, timely reminders and helpful satisfaction surveys. In addition, providing traffic, weather, parking instructions, and nearby activity information that is provided just before care—can help get patients to their providers in a timely and safer way. In addition, secure message with a warm thank you with discharge instructions and a link to their electronic medical records can help promote better compliance rates and help support the goals of lower readmissions.

Originally appeared on Gold Mobile

(patient engagement / shutterstock)

TAGGED:healthcare marketingpatient engagement
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Image
eHealthMobile Health

mHealth Wish List

March 26, 2013
BusinesseHealth

6 Tips for Medical Companies to Improve the Patient Experience

September 29, 2020
Occupy
Technology

Spine Surgery Demand Up as Prices Decline

October 7, 2011

Why Foreign Companies Should Take Chinese Social Media Seriously

February 9, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?