By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Top 4 Steps to Grow Your Health Plan Membership Loyalty
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Wellness > Top 4 Steps to Grow Your Health Plan Membership Loyalty
Wellness

Top 4 Steps to Grow Your Health Plan Membership Loyalty

Aaron Casselman
Last updated: February 13, 2022 10:24 pm
Aaron Casselman
Share
7 Min Read
attracting loyal members as a health insurance company
Shutterstock Photo License - Mind Pixell
SHARE

Health insurance companies have huge appeal. Customers spent over $1.8 trillion on health insurance in 2020. That figure is likely to reach over $3.4 trillion by 2027.

Contents
ExceptionalValue for members Benefit for health plansTimelyValue for members Benefit for health plansCustomizable and ConvenientValue for members Benefit for health plans AccessibleValue for members Benefit for health plans The Final Word

Ever since the COVID-19 pandemic upended our lives, preventative healthcare has never been more of a priority. A lot of health insurance companies have already integrated an OTC benefit into their health plans in an attempt to support the most vulnerable segments of the population. Health plans get access to the four-fold secret of retaining the membership allegiance by adopting the OTC benefits solution with OTC Stores’ service and benefit administration. However, simply adding over-the-counter benefits doesn’t ensure the growth in members’ loyalty and retention, nor cuts costs for health plans.

Exceptional

Simply providing good service might be enough to enroll new members. This is largely because the health insurance market has become so concentrated. To make your health care plan more attractive to purchase, you need to ensure a few critical ingredients: exceptional care is one of them. Unique customer experiences transmitting a heart-warming feeling of pure empathy is the key to making your healthcare program valued.

Value for members 

Feeling cared for is essential for people who seek attention and professional advice. When it comes to client interaction, creating the right ambiance is the key. This is why healthcare providers take great steps to improve their relationships with their patients with things like online messaging.

More Read

workplace hygiene tips
Essential Guidelines for Improving Workplace Hygiene
Dr. Oz Claims Acupuncture Can Be Great for Weight Loss
Hospitals Suffer From Denied Claims – Can Proper Patient Identification Help?
Improving Care Coordination for Aging New Yorkers
Here’s Why To Choose A Home Gym For Your Fitness Routine

To achieve this, most importantly is not to rush a client. To provide an unmatched experience, customer service representatives require adequate training, job competency, and an empathetic approach. All these elements should convey care and diligence, and that the clients’ health is the business’s top priority.

Benefit for health plans

By creating a culture of benevolence and thoughtfulness you can count on word-of-mouth marketing which is more effective than any kind of paid advertising. Growing membership loyalty and retention by carrying out OTC benefits management goes hand in hand with reducing overall healthcare management costs. This is achieved through preventive and timely treatment, client health education, and minimization of urgent care visits.

Timely

Nothing impacts a person more than the help received right on time. The aspect of timeliness is another crucial point to consider when trying to grow your health plan membership loyalty. When it comes to health, waiting is not an option.

Value for members 

Over-the-counter benefits added to a health plan should provide an opportunity to get the necessary medications in a timely manner. In order not to miss the window for early treatment and disease prevention, these vulnerable populations are reliant on fast home delivery, particularly if they are homebound and lack family support. 

Benefit for health plans

Providing people with timely solutions to healthcare issues at early stages significantly reduces the costs that might otherwise have been spent on late-stage disease treatment and on further illness recurrences. Well-timed access to proper OTC benefit drugs ensures optimized overall costs for a health plan and grows member trust and loyalty towards the service offered.

Customizable and Convenient

Each member that turns to healthcare service providers in need of help is unique. It is impossible to stick to a single customer communication approach ignoring the diversity of patient cases they represent. By embracing customization, insurance companies ensure the convenience of every person who reaches their service.  

Value for members 

Customization includes the fundamental concept of providing products tailored to the particular members’ needs, special conditions, and preferences. As a provider, convenience should be a cross-cutting theme for every aspect of your service. OTC benefit providers should allow the multi-channel ordering process, focused on the needs of seniors: starting from the navigability of the e-commerce website to clarity of printed catalog layout.

Benefit for health plans 

While members’ balances are spent effectively with preventative treatment in mind, excessive health plan expenses tend to be zero. The product formulary is developed in collaboration with healthcare providers, advising on the health problems the Plan wants to address with the benefits available. 

Accessible

When building a healthcare service for the people, keeping in mind their diversity is crucial. Building a business upon the principles of equality and inclusivity, ensuring the availability of the health care services for everyone, including people with disabilities, is a top priority for the healthcare industry.

Value for members 

Feeling the ability to manage your healthcare and self-care by having seamless access to OTC benefits treatment options is invaluable. With all the necessary medications in stock, lightspeed consultant feedback, and the convenience of ADA-compliant ordering options, members will be capable of preventing risky health states and averting disease appearance.

Benefit for health plans 

By providing ADA-compliant options, full and equal access to health care services and facilities, you can be sure that all categories of health plan members have access to OTC products guaranteed by the Plan, allowing for timely preventative treatment.   

The Final Word

The four components of preserving customers’ fidelity to your health plan are not simply fables, but a strategy carefully built by the OTCstores.com customer service team. They have proved that the more empathy, sincerity, and care you give out to the people, the more solid and durable their loyalty becomes. OTC benefits solution added to a health plan is not a simple bonus that members are already accustomed to. OTC Stores team knows how to transform the benefit into a real advantage, both for Plans and their members.

TAGGED:health insurancehealth plans
Share This Article
Facebook Copy Link Print
Share
By Aaron Casselman
Aaron Casselman is a medical writer based in central Minnesota, specializing in bioinformatics. With my Master's Degree in bioinformatics, he brings unique insights into topics related to medicine and health.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Addiction: The Road to Recovery After the Hospital

November 24, 2015

Managing The Nursing Shortage: 3 Short Term Solutions

March 15, 2016
health insurance coverage for car accident
Specialties

Do Health Insurance Providers Pay for Car Accident Injury?

August 26, 2021
Health carePublic HealthWellness

Health Benefits CBD Companies Are Emphasizing in their Marketing Literature

May 28, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?