Trump Wisdom: How Successful Doctors Play to Win
We’ve had the great good fortune and pleasure to team-up with many…
Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing…
5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers…
Making Health Addictive: Employ Subliminal Messaging
Since I gave a keynote at the 2013 Connected Health Symposium called…
5 Ways to Market Yourself as a Medical Expert
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today,…
Focus Healthcare Marketing to Improve Business Performance (Part 2)
How do healthcare marketing executives decide where to allocate scarce marketing resources – both…
Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2…
