What Patient Centricity Means to Marketers
In 2011, when Lilly and Disney teamed up to create a series…
How to Create Helpful Healthcare Lists with List.ly
I am an avid Twitter fan. It is the social media platform…
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
If you thought that online patient review sites were important, you’d be…
What Makes a Healthcare Website Shine?
Hospital or healthcare websites aren’t always the easiest for customers to…
7 Counterintuitive Tips: Creating Content That Actually Means Something
The overwhelming deluge of information spewing from the Internet—on any and every…
9 Best Practice Tips and Techniques for Superior Podcasts and Audio Content
Online audio content—such as podcasts, webinars, interviews and the like—have grown in…
Four Lesser-Known Ways to Enhance Your Web Presence
For effective healthcare marketing, it’s not a question of having an Internet…
Is Healthcare Marketing a Grotesque Business or Ethical Imperative?
Recently we found a hot potato in our email.A new subscriber to…
50 Best LinkedIn Groups for Healthcare Marketing
LinkedIn professional group participation is often underutilized, so as a boost for…
Healthcare Marketing 2014: 10 Reasons to Demand Digital
If you are responsible for leading the development and execution of a…
