Tag: healthcare marketing

Healthcare Marketing 2014: 10 Reasons to Demand Digital

If you are responsible for leading the development and execution of a…

ParkerWhite ParkerWhite

How a Tear-Jerking Cleveland Clinic Video Went Viral

Originally published on MedCityNews.com.Interestingly, the Cleveland Clinic’s empathy video that was passed…

Deanna Pogorelc Deanna Pogorelc

Website, Social Media, or Email: Where’s Your Real Marketing Muscle?

Two interesting items in the online news caught our attention recently. Both…

Stewart Gandolf Stewart Gandolf

Why Newly Hired Physicians Lose Money for Hospitals (and Need Marketing)

About the time the Affordable Care Act (often labeled Obamacare) was enacted…

Lonnie Hirsch Lonnie Hirsch

How Healthcare Marketers Can Reach Target Audiences

In 2013, targeting is all the rage in pharma marketing. More and more pharma…

arossi arossi

The CMO: Mind the Gap

“The CMO is dead,” writes Dominique Turpin, the head of IMD, a…

Jeff Gaus Jeff Gaus

YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

Editor’s Note: This is a further installment in our continuing series of…

Stewart Gandolf Stewart Gandolf

How Is Marketing a Healthcare Practice Different?

In many respects, marketing a healthcare practice is not substantially different from…

Stewart Gandolf Stewart Gandolf

Beautiful Healthcare Marketing: Angelina’s Decision

So rarely is healthcare marketing a beautiful thing. So rarely is healthcare…

dorothywetzel dorothywetzel

23: Number of Useful Internet Marketing Stats in This Healthcare Post

On any given day—every day, actually—you and I and everyone in the…

Lonnie Hirsch Lonnie Hirsch