Can We Put the Hospital Marketing Genie Back in the Bottle?
I am old enough to remember when physicians did not advertise. It…
What Do Patients Want From Pharma?
If it seems like we are always asking ourselves this question, that’s…
7 Tips for Pharmaceutical Brands Working with Multiple Agencies
These days pharmaceutical brand teams are working with multiple agencies at any…
5 Laws of Innovation and Adoption for Telehealth / mHealth
Every week, I hear about more telehealth, telemedicine, and mHealth solutions in…
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately,…
HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder…
The Importance of Content Marketing For Orphan Drugs
Content marketing is currently a hot trend, but in the rare disease…
HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals…
Physician Ratings & Reviews: Doctors Distrust Them and Patients Ignore Them
The many and various “doctor review” sites seem to be as popular…
The Much-Neglected Secret to Beating Your Healthcare Competition Online
As long as everyone’s preoccupied with the big game this weekend: Remember,…
