By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Use “FAQs” to Produce Marketing Content for Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Use “FAQs” to Produce Marketing Content for Your Medical Practice
BusinesseHealth

Use “FAQs” to Produce Marketing Content for Your Medical Practice

Jonathan Catley
Jonathan Catley
Share
4 Min Read
FAQs for medical marketing content
SHARE

The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder that doctors often get asked the same set of questions over and over again.

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.

Valuable website content

The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder that doctors often get asked the same set of questions over and over again.

More Read

2012 Medicare Physician Fee Schedule Final Rule Important for Telemedicine
Coaching Physicians to Become Leaders
How Can You Best Calculate Your Healthy Eatery’s Food Cost?
Order Workflows
Being a Pharma Rep Isn’t As Much Fun As It Was

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.

Valuable website content

FAQs for medical marketing contentIf your healthcare website does not already feature a “frequently asked questions” (FAQ) section—it should.

Making in-demand information readily available on your doctor’s website serves as a marketing tool. Patients should not have to hunt for this information. FAQs should be obviously visible, located on a single page, and easily accessible from the home page.

Frequently asked questions are an excellent primer for first-time patients or patients that are considering scheduling an appointment. This valuable resource will keep patients coming back to the physician’s website and will instill a sense of confidence that a physician is committed to thoroughly answering questions. A well-informed patient is more likely to have a positive experience because they are more likely to delve deeper into their health issues during an appointment.

Physician marketers may also wish to include disclosures and intake forms in the FAQ section. This allows patients more time to read and understand complex legal documents, and to complete lengthy intake forms before their visit to the office.

Website traffic

A frequently asked questions section can significantly increase traffic to a doctor’s website. Because this section addresses commonly asked health questions, patients searching for information on a certain condition may find answers on your physician’s website. Frequently asked questions, therefore, increase the SEO value of the physician’s website by offering relevant, useful content to potential and current patients. Marketers should consider using relevant key words and local modifiers in a the frequently asked questions section to maximize traffic.

Emails and blogs

Frequently asked question sections are the perfect place for marketers to mine content for email blasts and blogs.

Some frequently asked questions are straightforward and simple. Others are more complicated and require a more lengthy explanation than is practical on an FAQ site. Marketers can focus on these topics in greater detail in blogs and emails, providing patients with high-quality, desirable content that ultimately keeps patients engaged between visits.

Educated patients, more productive visits

Many patients rely on a physician’s website to provide information that will make their visit run more smoothly. Answering patient’s frequently asked questions better prepares them to have a productive visit with their physician, increasing the likelihood they will be satisfied with their experience. Conversely, physicians will appreciate the reduction in questions that stand in the way of providing the best care possible for their patients.

(FAQs for marketing / shutterstock)

TAGGED:medical marketingmedical website
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

mobile dermatology app
DiagnosticseHealthMobile Health

Over 200 Mobile Apps For Dermatology – But Can “Dr. Mole” Ever Be Truly Accurate…Or Accountable?

October 3, 2013
Image
eHealthMobile Health

HealthCare Access Through Mobile Technology

May 16, 2012

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

January 26, 2015
Image
BusinessSpecialties

No More Monkeys Jumping On This Bed: Few Psych Meds Coming Our Way

June 17, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?