Fitness is in everybody’s top priority. It is the first thing one thinks of when planning for the year, and most of our decisions rely on our health. Hence, we see several brands taking the lead and making fitness equipment or coming up with gyms and health centers. This said, even in the fourth quarter of 2022, you can give a turnaround for your fitness business with some calculation and strategizing.
The best way to do so would be by imbibing smart sales and marketing plans. To get this, you might go through loudrumor. Loud Rumor has a clearly-drafted and time-tested pathway that can give a great boost even in this final quarter and give you an unprecedented hike.
Run a Freebie Week and Drive in Traffic
Everyone loves a freebie, and marketers know this more than ever. Hence, you might benefit when you offer the best deals and even a freebie or the other. To do this, you can approach the social media sites like Facebook and create ad campaigns that come with a Buy Now, Subscribe or Read more button. These ads could offer a Month full of Free subscriptions or a Trial Week. They might have to click the ad and reach your Landing Page to avail.
Note that when you decide to give a freebie, give it all out! You might start with a too-good-to-be-true offer. But if you have it with an expiry date, do not just stop there. See the analytics, and if it generated a lot of buzz, repeat it.
Sending another follow-up mail with another even better offer just for those who missed it the time is a great way to get more traffic.
The Biggest Challenge- To Have a Responsive Landing Page
Many people do not realize that your Landing Page can communicate much more than it appears. A lot depends on the Landing page’s layout, which should contain every detail about the benefit of the offer and what the user gets for free.
Such details later, you can have a space for Landing page forms to fill. Many might feel that giving this form might scare their customers away. But if the offer is valuable, you might not be scaring anyone away. However, you must at least help create a great contact list where you seek their email address, phone number, or both.
Now, in that email, you should have materials to send. It could include informative articles and posts on fitness and offers, including free consultations with their leading dietician or fitness guru.
Finally, the Big Round of Follow-ups
Many companies ignore that they must follow up on calls or emails. Email marketing and cold-calling work wonder if and only if you follow up. Did someone take that offer? Follow up with them and seek feedback. It could be a great way if you could also ask them how they liked your diet plans or so. These little gestures and more could ensure a better fitness or gym business even as we race down 2022.
