Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy
With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing…
How Can You Reduce Workplace Stress In 2016?
Has the first half of 2016 been hectic, with chaotic deadlines, pressured meetings and demanding workloads? That’s not unusual. Being a CEO means you can be dragged into multiple endeavors…
Generation Jones: Marketing Healthcare to Young Baby Boomers
While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare…
3 Ways to Tackle Healthcare Consumerism
In the first part of this blog series, we highlighted three important drivers of consumerism healthcare marketers should know and understand. Now that we know what’s happening, how do we…
Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency
As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights — here’s how digital advertising can dramatically increase trial enrollment efficiency.…
How to Take Advantage of the Medical Industry’s Underinvestment in Local Search
Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact. As the internet continues to play an increasingly important…
How House Calls have revolutionized the Healthcare Industry
House Calls...With A Phone Call It's said that everything old is new again, and health care is certainly exploring the truth of that statement. In the early days of health…
The Dos and Don’ts of Handling Elderly Patients
As people age, new concerns arise. It becomes more difficult to communicate with patients and discuss their needs in a constructive manner. The anger, sadness, confusion, and fear that comes…
How the Healthcare Industry Can Win in the Age of Digitization
Healthcare’s digital revolution is changing the industry for patients and providers. Trends such as apps, wearables, and social media engagement allow patients to discuss treatments online, keep track of their…
4 Kinds of Health Education for a More Healthy Society
A multifaceted educational approach is critical for a society to establish healthy ways of living at the earliest ages possible. The transition into a sedentary and processed food nation occurred…
