Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare…
American Healthcare is Facing-Off Against Google—And Losing
For the mostly young developers, coders, and digital savants going into information technology careers, there is really only one destination in mind: Silicon Valley. For the mostly young developers, coders,…
More “Conversations” – Not More Health IT – Are What’s Needed To Increase Patient Engagement And Improve Patient Satisfaction
Health information technology is seen by many in the US health care industry as indispensable. To such true believers, it is impossible for providers to deliver high quality health care…
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and…
Nope, Social Media Isn’t the Magic Cure-All You Think It Is
You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t…
Peripheral Stents Heading to Far East
Stents, still a common clinical option in coronary ischemia, have migrated peripherally anatomically and far eastward geographically. Their use in peripheral applications is gaining speed, particularly outside western markets. Stents, still…
Prevent heart disease in women [Infographic]
Heart disease is the leading cause of death for women in America. More women die from heart disease than cancer. We have to stop this! Heart disease is the leading…
Why patients are the new rockstars in pharma
Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of buzz around the…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so, we’re all bombarded with news coverage that’s all about candidates and their campaigns.Right up front, I want you…
