On digital engagement and icebergs
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think. It is never…
Don’t Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing
Your website is live, your digital ad campaigns are up and running, and conversations across your social media channels are flowing. With so much going on, you may find yourself…
Wal-Mart provides evidence Obamacare is working
What’s in your basket?From a Wall Street Journal blog: What’s in your basket?From a Wall Street Journal blog:Wal-Mart Stores Inc.’s took a hit from the Affordable Care Act during the second-quarter.The Bentonville, Ark.-based retailer…
World’s First Approved Malaria Vaccine Shows a Ray of Hope but Also Leaves Much Scope for an Improved Solution
Malaria control tools currently available to the world have allowed the elimination of this deadly condition in many regions across the globe. While it is entirely preventable and treatable, it…
How Does Your Medical Device (Digital) Marketing Support Your Sales Force?
When rushing to equip your medical device marketing support with the latest digital apps, you want to ensure your digital marketing efforts are aligned with your overall sales and marketing…
Being Almost Human: Robotic Patient Simulators Bridging the Gap in Healthcare Education
Preventable medical errors in hospitals persist as the third leading cause of death in the United States, after heart disease and cancer. This alarming reality only stresses the importance of…
2015 Trends for Rural Hospitals and Rural Healthcare
According to the NC Rural Health Research Program there have been 56 rural hospital closures since 2010. The reasons behind the closures may vary but the message rings true, rural hospitals are…
Have You Checked Your Hospital Yelp Listing Lately?
The crowd sourcing, user-review site Yelp has emerged as a regular reference check for people looking for hospitals, doctors, urg The crowd sourcing, user-review site Yelp has emerged as a…
Global Markets for Devices in Spine Surgery, Forecast to 2020
The market for spinal implants and associated spinal fusion products has evolved dramatically over the last several decades as a result of significant advances in the understanding of spinal biomechanics, the…
Why Doctors Need to Hear Patient Gripes and Complaints
“Stop already,” you say…you’ve heard them all before. Some (hopefully, only a few) patients gripe and complain about all the usual stuff. We’re not talking about the assorted medical or…
