Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital’s Website
The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website that is filled with chunks of text, is…
Announcing the Next Chapter for HealthWorks Collective
In the spring of 2011, I sat down with the Head of Corporate Communications for Siemens Health Care and his team to talk about the power of global influencers in…
Who is Healthcare Delivery Really About?
Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week. Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week.…
What’s the Right “Level of Care” for Your Marketing?
The term of art—Level of Care—is familiar throughout healthcare. The term of art—Level of Care—is familiar throughout healthcare.The words have variations in meaning depending on the context and application—the health insurance…
Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings
When I worked at Microsoft, we managed by the scorecard. The scorecard was meant to provide key indicators of the business health. If something wasn’t on the scorecard, it didn’t get…
Four reasons Praluent is not Sovaldi
Watch out budget busters! Watch out budget busters! From the New York Times (New Drug Sharply Lowers Cholesterol, But it’s Costly) Praluent, which analysts project will become a huge seller,…
Warning! Cell Phones Can Kill You!
In medicine and beyond, folks just want stuff to be true. Sometimes, we believe stuff that is unproven, but might be true. We doctors recommend such treatments to patients every…
Three Research Techniques For Patient Experience Breakthroughs
So an anthropologist walks into a doctor’s office… No, this is not the set up to a joke. Instead, it’s the start of an intensive process that provider groups and…
High-Deductible Insurance and Rising Bad Debt
The High-Deductible DilemmaHospitals and physician groups are carefully watching the growing popularity of high-deductible health plans (HDHP) which result in patients taking on more of a financial responsibility for…
Addressing the Phenomenon of “Pill Mill” Doctors
While the country seems to be in a constant debate about what effects legalizing or decriminalizing marijuana may have on our youth, it seems that not enough people are paying…
