Writing a Perfect Subject Line That Physicians Will Read
My open rate crashed by 37%. Here’s why.I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the timing was right…
Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and publication planning. The gist of it was that the science of content marketing as we practice it today…
Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile…
Collaborative Physician Development
My inspiration for “Collaborative Physician Development” came from Lee Ann Jarousse’s recent article in Hospitals and Health Networks. I agree wholeheartedly with her premise: My inspiration for “Collaborative Physician Development” came…
HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round
I wish I could report on everything tha I wish I could report on everything that happened at HIMSS this year. Of course, that would be impossible without writing a…
A Call to Action from HiMSS
For those of you who are not geeks, or not healthcare geeks, I have spent the last week in Chicago at the biggest HIT (Health IT) “geek-out” in the world.…
Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog
Blogs written by doctors, nurses, health researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation. But it’s not enough to…
Death Is Women’s Work
Death Is Women’s WorkDeath is women’s work. Most people who care for the dying are women. Low-paid health workers who care for dying patients in home hospices are overwhelmingly women.…
Addressing Medicare Cuts
Yesterday, the house made a fascinating bipartisan decision to repeal the current Medicare payment model and implement what they term the “doc fix” for reimbursing physicians for their Medicare/Medicaid patients.…
It’s Time to Measure Patient Outcomes
Quality measures, low service utilization or the absence of poor performance is not measuring patient outcomes Quality measures, low service utilization or the absence of poor performance is not measuring…
