3 Powerful Words That Change Minds
The right words to chooseA few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking…
The Personalized Medicine Market in 2015 [INFOGRAPHIC]
As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. As part of last week's State of the Union…
Building a Brand Journalism Team: Michael Yoder [PODCAST]
It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital…
Will a New Market for Better Doctors Arise in 2015?
Disruption in any space usually begins with a smaller shift from a first mover that becomes a catalyst for competition and significant, long-term change. Often, resulting in entirely new markets.…
Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential
The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Researchers have been coming up with novel and undeniably practical…
New Marketing: Improving Service Line Profitability (Part One)
Editor Note: Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Mar Editor Note: Stewart Gandolf, CEO of Healthcare Success, authored…
How to Optimize Post Conversion
As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will…
Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community
The idea of community is based around the concept that people gather together around shared interests or location. Well-known marketer Seth Godin uses the term “tribe” in place of community,…
Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?
In October 2014, the United States Department of Homeland Security investigated two dozen suspected cases of cyberthreat in hospital equipment and medical devices, bringing healthcare giants such as Medtronic Inc.,…
Give Your Facts a Facelift with Integrated Infographics
Humans are decidedly visual creatures: it’s a pleasure hard-wired into our brain chemistry. According to researchers, almost 50 percent of the human brain is involved in visual processing. Humans are…
