5 Questions with Michael James McCoy
On January 21, the Office of the National Coordinator for Health IT announced that Michael James McCoy, MD, would be the department’s Chief Health Information Officer, a newly created position. According…
Is Social Media Worth the Risk for Pharma?
It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated…
The Yoga Nurse: Annette Tersigni [PODCAST]
It’s not often you’ll hear the expression “I felt a calling” when someone tells you why they became a medical practitioner. In the case of Annette Tersigni, it happened when…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
How to Take Great Smartphone Photos for Social Media
The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or…
Competition and the Revolutionary Rise of Healthcare Marketing
Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Healthcare’s harsh business reality is that no one can afford to underestimate or…
Beyond the Buzz: Let’s Get Visual with Healthcare Social Media
I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and…
Marketing When Your Waiting Room Is Full
Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant…
Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I am often called upon to help clients struggling to develop their strategic positioning. Sometimes my clients have a…
