Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth,…
What’s Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new age of social media. However, whatever your feelings…
Digital Health Illustrated: The Human Side of Big Health Data
Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn (which was published by the California Healthcare Foundation), we…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust…
Why Telemedicine’s Slow Climb to Adoption Isn’t Quite Over Yet
First published on MedCityNews.com.Is a strategy that’s been in practice for at least two decades really innovative? First published on MedCityNews.com.Is a strategy that’s been in practice for at least…
Millions of Americans Could Lose ACA Subsidies
Trouble on the Horizon?Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care…
