When Should Doctors Turn Patients Away?
A few days before this writing, a 32-year-old woman came to see me for an opinion on stomach pain. Why would I refuse to see her again? Abdominal pain is…
Does the Fear of “Being Sold” Keep You from New Opportunities?
I’d like to tell you a story about two insightful, and mirror opposite, conversations that I had with doctors. These two informal chats revealed how basic attitudes can quickly define…
Medical Mistakes: To Err Is Human – Yes and No?
I must admit that I’ve been feeling a bit depressed about the human condition. A passenger jet gets blasted out of the sky (mistake or not) by hostile forces. There…
A Mobile Imaging Efficiency Showdown: CR vs. DR [VIDEO]
When it comes to medical imaging it is no secret that every second counts. The modern healthcare environment can be incredibly fast-paced and medical imaging professionals demand, and deserve, the…
Other Ways to Create Engaging Content for Your Hospital
It’s hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.…
Health Information Exchange: Meaningful Consent
Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and e Health information exchange is one arrow in the quiver…
The Value of Integrative Medicine in Primary Care
Beginning with a deep understanding of medical science and years of training and experience, the primary care physician (PCP) needs to d Beginning with a deep understanding of medical science…
The Problem with Thinking We Get What We Pay for in Health Care
Luxury goods are items that people purchase in disproportionately greater amounts as their income increases. That’s how economists think of them, anyway. But for the average American, a luxury good…
Should Hospitals Design with Patients in Mind?
Build It – And They Will Come? Maybe Not. It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly…
6 Lessons from the World Cup for Medical Device Companies
Medical device marketing and the World CupI am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family…
