Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do
Melissa McCormack, a medical researcher with EHR consultancy group Software Advice, medical practice management BuyerView research, which found that 63% of the buyers were repl Melissa McCormack, a medical researcher with EHR…
Just Because You Can, Does That Mean You Should?
Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior.…
The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research
Before you ever receive a prescription medication from your doctor, or a treatment option for a particular illness, medical research needs to be done. Before you ever receive a prescription…
There May Be Zombies in Your Hospital
While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, it’s unlikely most hospitals have assessed this kind of “threat.” However, zombies may already…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth,…
What’s Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new age of social media. However, whatever your feelings…
Digital Health Illustrated: The Human Side of Big Health Data
Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn (which was published by the California Healthcare Foundation), we…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust…
