How Physicians Can Leverage Online Tools to Improve Marketing Strategies
In today’s technological savvy world, it is not enough for a physician to rely on referrals or word of mouth to build a patient base. Running a private practice is…
Multiple Lifestyle Interventions May Help Those at Risk for Alzheimer’s
image: Robert Wallce, Flickr Creative CommonsPhysical activity, nutritional guidance, cognitive training, social activities and management of heart health image: Robert Wallce, Flickr Creative CommonsPhysical activity, nutritional guidance, cognitive training, social…
Blogging vs. Other Social Channels
Lately I've been thinking about the fact that I'm not blogging as much. But really, I don't believe I'm blogging less - just differently and on new channels. In the…
When Should Doctors Turn Patients Away?
A few days before this writing, a 32-year-old woman came to see me for an opinion on stomach pain. Why would I refuse to see her again? Abdominal pain is…
Does the Fear of “Being Sold” Keep You from New Opportunities?
I’d like to tell you a story about two insightful, and mirror opposite, conversations that I had with doctors. These two informal chats revealed how basic attitudes can quickly define…
Medical Mistakes: To Err Is Human – Yes and No?
I must admit that I’ve been feeling a bit depressed about the human condition. A passenger jet gets blasted out of the sky (mistake or not) by hostile forces. There…
A Mobile Imaging Efficiency Showdown: CR vs. DR [VIDEO]
When it comes to medical imaging it is no secret that every second counts. The modern healthcare environment can be incredibly fast-paced and medical imaging professionals demand, and deserve, the…
Other Ways to Create Engaging Content for Your Hospital
It’s hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.…
Health Information Exchange: Meaningful Consent
Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and e Health information exchange is one arrow in the quiver…
The Value of Integrative Medicine in Primary Care
Beginning with a deep understanding of medical science and years of training and experience, the primary care physician (PCP) needs to d Beginning with a deep understanding of medical science…
