The Problem with Thinking We Get What We Pay for in Health Care
Luxury goods are items that people purchase in disproportionately greater amounts as their income increases. That’s how economists think of them, anyway. But for the average American, a luxury good…
Should Hospitals Design with Patients in Mind?
Build It – And They Will Come? Maybe Not. It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly…
6 Lessons from the World Cup for Medical Device Companies
Medical device marketing and the World CupI am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family…
Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do
Melissa McCormack, a medical researcher with EHR consultancy group Software Advice, medical practice management BuyerView research, which found that 63% of the buyers were repl Melissa McCormack, a medical researcher with EHR…
Just Because You Can, Does That Mean You Should?
Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior.…
The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research
Before you ever receive a prescription medication from your doctor, or a treatment option for a particular illness, medical research needs to be done. Before you ever receive a prescription…
There May Be Zombies in Your Hospital
While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, it’s unlikely most hospitals have assessed this kind of “threat.” However, zombies may already…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth,…
What’s Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new age of social media. However, whatever your feelings…
