Free Health Care Website: Consider the Business Model
Is a free lunch worth the price? Is a free lunch worth the price?When Google first came along I assumed that their business plan was to get users addicted to…
23andWho?
Jacquie Scarlett, Wellpepper Director of Customer Experience, and I were some of the last people to get full genomic testing using the $99 personal genomic testing kits from 23andMe before…
Reimagining the Electronic Medical Record
The electronic medical record is here to stay. It would be foolish to think that the healthcare industry could ever go back to paper. The electronic medical record is here…
Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through Google AdWords and Bing Ads as an additional way to generate incremental patients. And why not? Paid advertising…
How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician Quality Reporting System
The Art of Negotiation in Medicine
A recent @NYTimesWell post, Teaching Doctors the Art of Negotiation, by Dhruv Khullar (@DhruvKhullar), a dual degree candidate at Yale School of Medicine and Harvard Kennedy School, is a call to…
Digital Patient Privacy Loss in EHRs and Other Health IT Systems
Last Friday I was invited by the Patient Privacy Rights (PPR) Foundation to lead a discussion about privacy and EHRs. The discussion, entitled “Fact vs. Fiction: Best Privacy Practices for…
ePatient 2015: 15 Surprising Trends Changing Health Care
The concept of the ePatient - someone who is equipped, enabled and empowered by digital technology and social networks to make better decisions about their health care (and that of…
Why Point-of-Care Diagnostic Testing Will Become a Game-changer in Healthcare
Today, aside from the management of chronic conditions, healthcare is shifting the weight of its emphasis away from the mere control of diagnosed diseases toward earlier detection and even prevention.…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2 billion online videos today. (Yes, just today.) Some 89 million people in the US are going to watch…
