Why Transparency Matters More Than Ever
Relationships are important in rare—and so are reputations. Rare disease communities are…
5 Ways to Target Your Medical Practice’s Search Marketing Ads
Search marketing and pay per click (PPC) advertising can put a bite…
How Much Does an MRI Cost? $425 to $2530
SUMMARY: Dear Insurance Co., Patient X called and he wants to know why…
Talking Healthcare with Don Berwick, Candidate for Governor of Massachusetts
Don Berwick (D), candidate for Governor of Massachusetts Don Berwick (D), candidate…
Are Your Vendors Ready for ICD-10?
Being ICD-10 ready within your organization is great, but it is not…
Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers
Editor’s Note: This article first appeared in the March/April issue of Spectrum,…
Big Data = Big Savings in Healthcare
In a post reform era, the digitization of the healthcare information has…
Talking Healthcare with Jeff McCormick, Candidate for Governor of Massachusetts
In this podcast interview, Jeff McCormick, independent candidate for Governor of Massachusetts…
Invest to Build a High-Performing Healthcare Marketing Team (Part 4)
Final post in a four-part series. Final post in a four-part series.Marketing…
Why Bundled Payments Aren’t Working
The New England Journal of Medicine recently ran an article by Clay…
