Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing…
What Is the Penalty for a HIPAA Violation?
HIPAA violations are expensive. The penalties for noncompliance are based on the…
Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement
Health care reform brings significant changes to the way health care is…
We Ask Physicians to Lower Cost, Then Penalize Their Innovation
We penalize efficient physicians that leverage innovation, then we cut their reimbursement…
Twitter Recognizes Boehringer Ingelheim as a Pioneer
I have written previously about how powerful I think Twitter is as…
5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to…
Why Foreign Companies Should Take Chinese Social Media Seriously
Over the New Year break, I took a vacation trip to Japan…
Mobile Technology and the New Era for Medical Marketing
Epocrates study on use of mobile technology Epocrates study on use of…
More Nursing Shortage Myth Building
My piece on the nursing shortage myth received more than 100 comments…
