Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital’s Website
The design and layout of a hospital website is critical to converting…
Announcing the Next Chapter for HealthWorks Collective
In the spring of 2011, I sat down with the Head of…
Who is Healthcare Delivery Really About?
Our final session of the 2015 Telluride Experience kicks off in Napa,…
What’s the Right “Level of Care” for Your Marketing?
The term of art—Level of Care—is familiar throughout healthcare. The term of…
Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings
When I worked at Microsoft, we managed by the scorecard. The scorecard was…
Three Research Techniques For Patient Experience Breakthroughs
So an anthropologist walks into a doctor’s office… No, this is not…
High-Deductible Insurance and Rising Bad Debt
The High-Deductible DilemmaHospitals and physician groups are carefully watching the growing…
Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20
This post is a guest post by Andrea Borondy Kitts. This post is…
Internet Marketing and Healthcare’s Digital Decision Makers
The profound influence of the Internet in American society is drawing healthcare…
3 Big Healthcare Trends To Watch in 2015
Healthcare trends from specialty pharmacy to accreditationhave been gaining traction this year in the healthcare…
