Latest eHealth News
Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient
Over the past few years, we’ve seen an explosion of interest in…
What the Leader of the World’s Largest Medical Device Community Says About Marketing
MedGadget.com recently interviewed Joe Hage, leader of the world’s largest medical device community.…
It Takes More Than Technology to Change Health Behaviors
There’s no question that medical apps and software aimed at improving healthcare…
Direct-to-Consumer Telemedicine: Has Its Time Come?
It was 1999, and I was speaking at a prestigious academic center’s…
Multi-Screen Marketing: 17 Things You Need to Know
Your communications professional life was busy enough when, only a few digital…
ICD-10 Delay: Does ICD-10 Lack Clinical Value?
ICD-10 Delay: The Decision in D.C. ICD-10 was delayed once again as part…
5 Ways LinkedIn Helps Physicians in Marketing Their Practice
When you consider marketing strategies, you probably think in terms of an…
Zyrtec’s Healthcare Social Media Campaign
How do you get allergy sufferers to buy your drug? With cute animals,…
Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Having an online presence has its advantages when it comes to healthcare…
