Latest eHealth News
A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to…
Obama’s Precision Healthcare Initiative Ushers in a New Age of Medical Marketing
Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will…
5 Plastic Surgery Marketing Tactics to Boost New Patient Response
Competition among plastic surgery practices has always been tough. But the scale…
Google’s Ad Platforms Are Getting a Facelift – Here’s What Medical Marketers Need to Know
Google announced their latest round of AdWords updates at the recent Google…
How You Can Build Your Healthcare Practice & Dominate In Your Local Market
If you operate a small healthcare facility, the question has probably crossed…
Medical Marketing to Millennials: Convenience is the New Currency
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability…
Understanding the New Path to Treatment
As the traditional patient path to treatment evolves to include online health…
Debunking SEO Myths for Medical Websites
Search engine optimization, or SEO, can be a complicated term. There are…
From Pilot to Policy: Lessons from e-Health Deployed at Scale
As mentioned in previous posts, the United4Health project was intended to test…
