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Physician Marketing Battles You’ll Never Win (and What to Do Instead)
Many doctors and medical practice executives have their marketing brains on overdrive.…
How Practice Managers Can Get Physician Buy-In for Digital Marketing
Digital marketing isn’t a bold, risky strategy — it can be a…
Doctor House Calls in the Uber Age of Patient Convenience
Fifty-plus years ago, a doctor would come to the patient about 40…
How to Stay HIPAA Compliant When Using Social Media for Healthcare
Regulations surrounding the use of social media within the healthcare industry can cause physicians…
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3
When it comes to clinical trial recruitment, fiction often rules the day.…
The Value of Patient Testimonials for Doctors and Surgeons
As advanced as the medical field is, it’s sometimes surprising how far…
How to Market Your Practice to Millennials
With the Affordable Care Act, many young people in the United States…
A story about the pharmaceutical industry, doctors and patients
As a father of two small children I am familiar with the…
Remote Heath: The Wave of our Medical Future
Remote health, also known as telemedicine, is fast becoming a popular option…
Handling HIPAA Rules In Sports: Why Athlete Privacy Matters
HIPAA breaches are all too common, and the number of reported cases…
