By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Six Strategies to Increase Patient Loyalty
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Six Strategies to Increase Patient Loyalty
BusinessSocial Media

Six Strategies to Increase Patient Loyalty

Stewart Gandolf
Last updated: February 8, 2016 3:04 pm
Stewart Gandolf
Share
3 Min Read
patient loyalty
SHARE

GUEST POST by Joel Cordle

patient loyaltyAcquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.

Here are several strategies to engage healthcare consumers and increase patient loyalty.

GUEST POST by Joel Cordle

More Read

brand building
Why You Need a Five-Year Timeframe to Build a Brand
How to Use Internet Marketing to Promote Your Clinical Trial
Physician Burnout and the Enlightened CFO
5 Benefits of Orthopedic Group Purchasing
Entrepreneurs Hacking Healthcare [PODCAST]

patient loyaltyAcquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.

Here are several strategies to engage healthcare consumers and increase patient loyalty.

Build your brand

Branding is not just about the logo. It is all about what you and your practice is known for, and what it does better than others. For example, demonstrating a special concern for patient needs (and providing a solution) is an expression of your brand message that the practice cares deeply for people. Patients increasingly expect and select providers that deliver on their brand promise.

Understand the purpose of marketing

Marketing, in any type of business, helps develop trust and strong relationships between the provider and consumers. Effective marketing also communicates reasons to trust, choose you, and recommend you to others.

Customer feedback

Customer feedback is an important resource that identifies things that your patients love, and don’t love, about your company. Patients appreciate that you are doing everything you can to make improvements and that inspires greater trust and loyalty. If you want a solid customer feedback forum, you can check out customer feedback software.

Patient questionnaires

Questionnaires or surveys are a channel for patient feedback that reveals additional avenues for improvement.

Social media and monitoring

A social media presence is an effective way to connect with and attract new patients. Join them on Facebook, Twitter or Instagram.

Let consumers know what you are doing for them

Patients look to doctors to provide help with their individual health issues. But beyond that, some healthcare and service benefits aren’t always obvious. It’s useful to explain (beyond serving the immediate concern) how the practice can help meet future needs.

Loyalty is earned through performance and satisfaction. It’s not automatic and it can’t be taken for granted. Routinely meeting and exceeding service expectations can inspire continuing allegiance to the practice and future referrals.

# # #

GUEST POST submitted by Joel Cordle, medical marketer and CEO of Review Leap. He is active in the social media market and keeps informed about effective strategies for enhanced online presence. He also enjoys reading and writing about marketing, online reputation management,  consumer feedback and customer loyalty.

The post Six Strategies to Increase Patient Loyalty appeared first on Healthcare Success.

TAGGED:brandinghealthcare marketingpatient loyalty
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

ER Docs Play Critical Role in Controlling Healthcare Costs

May 23, 2013
Patient satisfaction
BusinessDiagnosticsHealth ReformHospital AdministrationPublic Health

Top Three Things for Addressing the Patient Experience Challenge

July 30, 2013
BusinesseHealthMobile HealthTechnology

The Future of Mobile Healthcare Is Like a Warm Marshmallow

December 30, 2014
BusinesseHealthTechnology

All You Need To Know About Medical Website Development And Design

February 12, 2020
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?