By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Effective Healthcare Requires a Social Approach
    June 15, 2015
    CCBHCs
    2016 Excellence in Behavioral Health Program Design
    February 23, 2016
    conducting Clinical Trial
    5 Tips for Conducting a Clinical Trial
    April 21, 2024
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Six Strategies to Increase Patient Loyalty
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Six Strategies to Increase Patient Loyalty
BusinessSocial Media

Six Strategies to Increase Patient Loyalty

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
patient loyalty
SHARE

GUEST POST by Joel Cordle

patient loyaltyAcquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.

Here are several strategies to engage healthcare consumers and increase patient loyalty.

GUEST POST by Joel Cordle

More Read

How To Spice Up Conference Calls In The Healthcare Industry
3 Ways the ACA Affects Physician Payment
Blood Money
If Anti-Vaccine Parents Rode The Magic School Bus
Hot Off the Presses: URAC Specialty Pharmacy Updates

patient loyaltyAcquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.

Here are several strategies to engage healthcare consumers and increase patient loyalty.

Build your brand

Branding is not just about the logo. It is all about what you and your practice is known for, and what it does better than others. For example, demonstrating a special concern for patient needs (and providing a solution) is an expression of your brand message that the practice cares deeply for people. Patients increasingly expect and select providers that deliver on their brand promise.

Understand the purpose of marketing

Marketing, in any type of business, helps develop trust and strong relationships between the provider and consumers. Effective marketing also communicates reasons to trust, choose you, and recommend you to others.

Customer feedback

Customer feedback is an important resource that identifies things that your patients love, and don’t love, about your company. Patients appreciate that you are doing everything you can to make improvements and that inspires greater trust and loyalty. If you want a solid customer feedback forum, you can check out customer feedback software.

Patient questionnaires

Questionnaires or surveys are a channel for patient feedback that reveals additional avenues for improvement.

Social media and monitoring

A social media presence is an effective way to connect with and attract new patients. Join them on Facebook, Twitter or Instagram.

Let consumers know what you are doing for them

Patients look to doctors to provide help with their individual health issues. But beyond that, some healthcare and service benefits aren’t always obvious. It’s useful to explain (beyond serving the immediate concern) how the practice can help meet future needs.

Loyalty is earned through performance and satisfaction. It’s not automatic and it can’t be taken for granted. Routinely meeting and exceeding service expectations can inspire continuing allegiance to the practice and future referrals.

# # #

GUEST POST submitted by Joel Cordle, medical marketer and CEO of Review Leap. He is active in the social media market and keeps informed about effective strategies for enhanced online presence. He also enjoys reading and writing about marketing, online reputation management,  consumer feedback and customer loyalty.

The post Six Strategies to Increase Patient Loyalty appeared first on Healthcare Success.

TAGGED:brandinghealthcare marketingpatient loyalty
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Carestream Logo
Hospital AdministrationPolicy & LawRadiologySpecialtiesTechnologyWellness

Diagnostic Reading #33: Five Must-Read Articles from the Past Week

June 30, 2015

The Heart of Content Marketing for Life Sciences: Start with a Powerful Story

June 4, 2014

Content Strategy for Healthcare [PODCAST]

November 10, 2014

Report: Avoidable ‘Never Events’ Increase in Minnesota Hospitals

January 20, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?