By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
BusinesseHealthHospital AdministrationSocial Media

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

Jonathan Catley
Last updated: January 17, 2014 9:00 am
Jonathan Catley
Share
4 Min Read
Online Medical Marketing, Hospital Social Engagement, Healthcare Marketing
SHARE

In the world of medical marketing, hospitals are unique. Doctors are more likely to establish long-term relationships with patients than hospitals, since most patients only seek care at a hospital for a life-threatening condition or a single procedure.

Contents
YouTubeSocial MediaTracking Results

In the world of medical marketing, hospitals are unique. Doctors are more likely to establish long-term relationships with patients than hospitals, since most patients only seek care at a hospital for a life-threatening condition or a single procedure. Thus, one of the biggest struggles for hospital marketers is finding ways to engage patients on a long-term basis.Online Medical Marketing, Hospital Social Engagement, Healthcare Marketing

Luckily, hospital marketers have more resources than ever at their disposal to create long-lasting relationships between hospitals and patients.

Multi-media resources that utilize video, photographs, and social interaction are an excellent way to provide patients with valuable, meaningful content that will establish and reinforce these bonds.

More Read

4 Reasons Why Medical Device Compliance Matters
Patient Satisfaction Delivered the Disney Way
pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers
Microsoft GE Healthcare Joint Venture – A Sign of Weakness or Strength?
Connecting Social Media and EHRs as a Research Tool

YouTube

YouTube is one of the best resources available to hospital marketers who want to communicate with current and potential patients by telling a story.

For example, New York Presbyterian Hospital has utilized YouTube to tell the stories of 20 patients, who each share their experience in their own words. Potential patients have the opportunity to hear about the hospital first-hand from fellow patients who have had a positive, life-changing experience. New York Presbyterian has also utilized their YouTube channel to document changes they have made to improve the patient experience at their facility.

Mayo Clinic was one of the first out of the gate to utilize the power of YouTube as an essential part of their marketing strategy. They recognized that in order to attract patients and keep them engaged, you must offer quality content that educates and even entertains. The Internet has created a highly educated group of consumers who seek out as much information as possible. Mayo Clinic’s Center for Social Media saw this as an opportunity to attract patients by offering instructional health videos, interviews with hospital staff, and testimonials from patients. This content is designed to keep otherwise healthy patients engaged with the brand when they are not actively seeking treatment.

Social Media

Social Media not only supports text-based interaction between hospitals and clients, but also supports increasingly graphic-based interaction in the form of photo and video sharing.

Facebook and Twitter are key resources for hospitals that want to reach patients by sharing photos and videos. Adding graphically compelling content, such as photos of real patients and staff, hospital facilities, and grounds are an excellent way to engage potential patients. Encouraging former and current patients to share their own positive stories and photos engages patients who might have otherwise become disconnected.

It is important that hospital marketers get creative in how they approach engaging patients. Some hospitals have gone as far as providing live streaming video of surgical procedures as a learning tool and marketing technique. Some social media platforms that are not traditionally utilized by hospitals, such as Pinterest, are entirely graphically oriented, presenting a unique opportunity to visually showcase what a hospital has to offer.

Tracking Results

One of the greatest advantages of adding multi-media social networking sites to your marketing strategy is that the results are easily quantifiable. Data collection tools and analytics allow marketers to target specific audiences and establish profiles of the most engaged patients.

These tools will allow you to measure the success of your campaign, identify areas that need improvement, and accurately gauge return on your marketing dollars.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Small Airplane Crashes Into Community Hospital In Northern California

July 8, 2011

Quality Improvement Using Patient Self-Management: Video Debate

December 10, 2011

Staying on top of the technology trend: 4 things to learn from young healthcare professionals

January 12, 2016

Counterfeit Avastin Cancer Drugs Found in the US

February 16, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?