By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    5 Positive Uses Of Healthcare IoT You Should Know About
    June 26, 2020
    protect patient's information
    7 Key Tips To Protecting Patient Health Information
    September 8, 2022
    online pharmacy
    How Online Pharmacies are Changing Healthcare
    November 24, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What is the Future of Social Media for Orthopedic Surgeons?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Specialties > Orthopaedics > What is the Future of Social Media for Orthopedic Surgeons?
OrthopaedicsSocial Media

What is the Future of Social Media for Orthopedic Surgeons?

HowardLuks
Last updated: May 1, 2012 8:41 am
HowardLuks
Share
8 Min Read
Image
SHARE

Image

 

 

 

More Read

#Bio2011: After the Party is Over
How to Engage Patients and Gain Online Visibility
When Is Social Media Anti-Social?
Twitter Collage: A Zillion Volts of Noticeability
Healthcare Providers Stifle Online Free Speech

 

 

 

 

 

Image

 

 

 

 

 

 

 

 

I was honored to participate in a recent Orthopedics Today Round Table on the role of social media for orthopedists. The full article, “Social Media: Orthopedists Discuss its Role as Surgeon’s Friend, Foe or Both”, shares insights from leading orthopedists who have expertise in social media.  Moderated by B. Sonny Bal, MD, JD, MBA, the panel included:

 

  • Orin I. Franko MD, San Diego, CA
  • Jon Hyman MD, Atlanta, GA
  • Shawn W. Palmer, DO, Elgin, IL
  • Adam D. Soyer, DO, Poughkeepsie, NY
  • Howard J. Luks MD, Hawthorne, NY
 
I would like to share my thoughts and those shared by my colleagues in this excerpt focused specifically on the future of orthopedic social media. I encourage physicians and those interested in healthcare social media to read all the questions and answers in the full article.
 

Future for Orthopedic Social Media

 
Q: Where do you see the future of social media in terms of the professional lives of our orthopedic colleagues?
 
Howard J. Luks MD: More than 1 billion people simply cannot be wrong. The most commonly “liked” objects on Facebook right now are medications. The largest growing demographic on Facebook are women older than 40 years. Recent surveys have clearly shown that upwards of 75% of patients are researching their physicians and/or institution and disease process prior to arriving at our offices. A recent poll of patients revealed that the quality of the content and appearance of our websites entered into the patients’ decision-making process as to whether or not they were going to call the offices for appointments.
 
Every week, there is another disease-specific, patient-centric website appearing on the Internet. Patients are discussing their diseases, and they are talking about us. It behooves us be part of this discussion. It is imperative that we seek to provide useful content, control our message, foster our relevance, observe, maintain and manage our online reputation, and learn about any brewing firestorm long before it has an effect on the bottom line of our practice.
 
Many patients are becoming web savvy. They are being turned off by much of the commercialized nonsense that exists online today. They are hungry for information, and they are searching for it. Whether we agree with this trend or not is not particularly relevant. Patients are searching for information on Facebook. They are interacting with one another on Twitter. About 12% to 15% of patients who enter my office mention the Internet, Facebook or my website as the reason why they are present in my office.
 
A properly constructed web presence will also enable numerous efficiencies that will contribute to the bottom line of your practice as we face ongoing fiscal instability in the health care space. Patients who have actively explored your website, watched your videos and read through your comments and content will be prepared for their visits. This will result in a far more effective and efficient visit, and will also contribute to improving the patient’s experience — and thus, their desire to recommend you to their friends and acquaintances. I personally feel that to ignore the intersection of health care and social media, is to ignore your own potential relevance as a health care practitioner during the next decade.

Adam D. Soyer, DO: I believe that social media will continue to become increasingly important in our clinical and nonclinical/business practices. Social media will be instrumental in influencing the change in the direction of health care to a more patient-centered model. Ideally, this model will improve health care delivery while improving practice efficiency and outcomes.
 
Presently, our patients are actively engaged in social media and they continue to have a major impact on our professional reputations. It is conceivable that our future success may hinge on our online reputation. Changes in health care that will require quality metrics and outcomes reporting for reimbursement will result in more of our professional data becoming available to ePatients. The dissemination of this data in social media forums has the potential to adversely affect physicians’ reputations depending on interpretation. As a result, reputation management will become an important component of our future social media campaigns.
 
Shawn W. Palmer, DO: In my practice of nine surgeons, we have found tremendous benefit to our own internal “social media.” The ability to text a photo of an X-ray while on call or send out a group email with daily updates on patient concerns, office needs or hospital rounds has made a tremendous difference in efficiency and patient satisfaction. I no longer have a mailbox stuffed with weeks-old memos. I get messages instantly and often return patient calls or report test results within minutes rather than days.
 
Jon Hyman MD: Social media platforms will play an increasing role in our practices. These tools are paradigm shifting and in some ways disruptive technologies, analogous to other tools/tech that were slowly adopted in orthopedics such as artificial joints, the arthroscope, orthobiologics and others.
 
Unlike scalpels and drills, these Internet media tools do not dull with time. They get sharper and more beneficial the more we use them. “Social media” tools are already becoming an extension of the exam room, board room, operating room (OR) and OR lounge. Tools like iPads, OrthoMind.com, Skype, data clouds and others are ultimately going to make our professional lives and our patients lives better.
 
Orin I. Franko MD: I think the modern pressures facing physicians require individuals to connect, discuss and collaborate with colleagues but simultaneously discourage communication via time constraints and over-committed schedules. Thus, I think social media will serve as the platform that allows physicians to connect with each other, develop strong networks and communicate in ways that would not otherwise be possible. This applies to busy surgeons to an even greater degree based on the rapid pace of technological development.
 
If you are an orthopedic or health care professional waiting to dip your toe in the social media pool, let me help you get started.  Please contact me with any questions  you may have via email at  howard@howardluksmd.com or by phone at (908) 4HJ-LUKS  : (908) 445-5857.
 
Recommended Reading: 
Facebook versus Blog
Return on Investment
Offline Preparation for an Online Presence
Reputation Management 

Learn more about What is the Future of Social Media for Orthopedic Surgeons? at Howard J. Luks, MD.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

competitive advantage
Social MediaTechnology

3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare

November 26, 2014

New Alzheimer’s Care Site Promotes Community

May 12, 2011
Image
Social Media

Mental Health Social Sites

April 7, 2012

Addendum to Posts on How to Get Support Online–For Any Illness: patientslikeme

July 4, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?