By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Knowing Your Audience Is Critical To Healthcare Social Media Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Knowing Your Audience Is Critical To Healthcare Social Media Marketing
Social Media

Why Knowing Your Audience Is Critical To Healthcare Social Media Marketing

Marie Ennis O'Connor
Marie Ennis O'Connor
Share
5 Min Read
Image
SHARE

 

Image 

EXCLUSIVE POST – More than any other form of marketing, social media is a conversation with your audience. It may seem like I have just stated the obvious, but it is amazing how often the audience gets left out of the healthcare social media marketing plan. 

 

More Read

medical marketing with youtube
Do You Need a YouTube Channel for Your Medical Practice?
Trust Filters and Their Impact on Social Media
20 Hospitals Using Twitter to Attract, Engage and Retain Patients
Google + And Health Train Express
Mayo Clinic’s Social Media Data Geek

Image 

EXCLUSIVE POST – More than any other form of marketing, social media is a conversation with your audience. It may seem like I have just stated the obvious, but it is amazing how often the audience gets left out of the healthcare social media marketing plan. 

Stop for a moment and ask yourself if you truly know your audience and their requirements. Are you serving up what they really want? Or have you fallen into the trap of putting the social media tools at your disposal before your audience’s needs? The answer to this question will tell you if you are hitting your online communications target, or falling short. 

The engine of social media is fuelled by engagement and conversation. If this isn’t happening, it is time to look at new ways to inspire your audience to connect with you. You need to really zero in on who they are, what their expectations and needs are, what motivates them and what problems they have which you can provide a solution for.  

Here is a 3 step plan to effectively identify and listen to your audience.

(1) Identify your audience  

Your healthcare marketing efforts will be much stronger if you can identify your target market and segment it so that you can tailor your content more specifically for them. Unless you take this first step, your social media marketing activities will remain unfocussed. If you can clearly identify your target market, then you can plan the best combination of email marketing, social networking strategies, SEO, Pay Per Click, Banner ads, etc.  

A simple Google search will bring up plenty of articles and guidelines on how to segment your online audience. Be as specific as possible. You are looking to drill down deeper to discover their geographic location, their gender, level of education, family status, which social media sites they use, what conversations they are having online, how they are engaging with you, your competition and your online partners.  

(2) Plan accordingly  

Armed with this information you will now be able to plan which social media channels are most suited to your target market and direct your efforts accordingly. For example, if you identify that your audience is predominately female, you might direct some of your healthcare marketing efforts to Pinterest, a site whose rapid growth and success has been driven by women.  

(3) Listen to your audience  

Now that you have identified your audience and directed your social media marketing efforts accordingly, it is time for the final step.  It is important to monitor the conversations happening online about the healthcare industry, your brand, and your service. There are many free monitoring tools which include Google Alerts, Twitter Search, Twitalizer, HootSuite, Bit.ly, Storify, and Google Analytics. You can also use a paid for service which will help automate the process further. Whichever method you choose, make sure you monitor online conversations on an ongoing basis, analyze the information, and take action where appropriate.

Only when you have a clearer image of who your audience is and what they are saying about you, will you be able to create compelling, relevant and valuable content to fuel the social media engine. When it comes to healthcare social media, focusing on the needs of your audience is key to the success of your marketing plan. 

photo:jijomathaidesigners/Shutterstock

 

 

 

 

 

TAGGED:healthcare social media engagementhealthcare social media marketingsocial media audience
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Online Medical Marketing, Hospital Social Engagement, Healthcare Marketing
BusinesseHealthHospital AdministrationSocial Media

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

January 17, 2014
a watched pot never boils
Social Media

15 Ways A Doctor Can Get More Patients Using the Internet

September 25, 2015
biopharma beat
DiagnosticsHome HealthMedical InnovationsMobile HealthPolicy & LawPublic HealthSocial Media

Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle

April 9, 2015
Healthcare marketing report
DiagnosticseHealthMedical DevicesMedical InnovationsMedical RecordsMobile HealthSocial Media

2014 Healthcare Marketing Report

May 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?