Prepare Your Healthcare Website for Google’s Mobile-Friendly Algorithm Update
On April 21, 2015, Google will introduce a new algorithm update to help users discover more mobile-friendly content and if you’re not prepared, you may face some serious consequences. On…
Chicago: The Future Health Tech Hub of the US?
Almost every industry in recent decades has fundamentally changed its processes, except health care. The care process has not been redesigned, despite the fact that we have never had better…
Strategies for Payer Negotiation
“Let us never negotiate out of fear. But let us never fear to negotiate.”― John F. Kennedy “Let us never negotiate out of fear. But let us never fear to…
Breaking Bad Healthcare: The Story of Healthcare.gov
It’s generally a good principle not to criticize something unless you're willing to help fix it. That’s what former Microsoft exec Kurt DelBene learned, when he offered feedback on the…
Virtual Meet-Ups for Cancer Patients
Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with…
Whole Foods Medical, Competitive Wellness and Rutabagas
Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in the US may not have anticipated the weight of response from (previously) non-healthcare capitalists. Future-thinkers who imagined “healthcare…
Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic
Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of…
David Harlow IS @Healthblawg
David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient…
How Madison Avenue’s Medical TV Ads Fall Short
Greetings from Southern California as I visit family in the U.S. Along the way, I’ve spent some time on the bikes in hotel gyms and have had the chance to…
Medication Non-Adherence: A $290 Billion Unnecessary Expenditure
Drug therapy problems present a serious issue in healthcare in the United States. Industry estimates suggest total costs of unnecessary medical expenditures resulting from medication non-adherence to be approximately $300 billion,…
