Patient Engagement: Overused Sound Bite or Transformative Opportunity?
Criteria for Stage 3 of meaningful use of EHRs were released recently and there is lots of controversy, as would have been predicted. One set of recommendations that is raising…
Healthcare Marketing and the Millennials
While bountiful buzz surrounds the aging Baby Boomer population and its impact on the country’s healthcare system, another generation is poised to make an equal or greater impact. While bountiful…
The 3 Secrets to Making Your Blog Stand Out
According to a Pew Research study, 72 percent of adult Internet users look for health information online, making medical-related inquiries among the most popular searches on the web. According to…
Evaluating and Choosing Healthcare Cloud Service Providers
As healthcare moves from on-premise to cloud services, the evaluation and selection of “HIPAA compliant” cloud service providers becomes an import task. I don’t like the description “HIPAA compliant” because…
How to Recover from a HIPAA Breach
If you find yourself in the midst of a HIPAA breach, your first instinct might be to panic, but you need not. While a security breach of any kind is…
Taxing Employer-Sponsored Health Insurance?
Well, we’ve come to the end. This is the final post in the multi-part series on the Burr-Hatch-Upton proposal known as the Patient CARE Act. This one is all about…
Pharma Is from Mars, Patients Are from Venus
As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate into every aspect of its…
5 Ways Hospitals Can Win the Search Engine Marketing Game
Just about every marketer knows that your visibility on search engine queries is the single most important factor in determining how easy it is for a searcher to find your…
Reducing Avoidable Readmissions: Care Transitions
This is the second in our series, recapping the lessons learned from the Institute for Healthcare Improvement’s Reducing Avoidable Readmissions course.Care transitions are seen as key to improving readmission rates,…
Curing Medicare: A Book Review
This might seem like a curious title for a blog post but it reflects a very serious national need. This might seem like a curious title for a blog post…
