Standardizing Patient Care with Clinical Pathways
Think of clinical pathways as maps: imagine a patient coming into the emergency room with abdominal pain. That’s a pretty non-specific complaint, and it could easily send an ER doc’s…
The Interview: Some Lessons for Healthcare PR
It’s that time of year where I should be writing about my highlights for healthcare in 2014, but I’m not going to, for two reasons. It’s that time of year…
Make Your Blog Your Brand’s Patient Ed HQ
No matter what you’ve heard, content isn’t that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps…
Evolent CEO Frank Williams on Transforming Healthcare [TRANSCRIPT]
Frank Williams, Evolent Health CEO Frank Williams, Evolent Health CEOThis is the transcript of my recent podcast with Frank Williams, CEO of Evolent Health.David E. Williams: This is David Williams…
Top 3 Things That Defined Revenue Cycle Improvement 2014
2014 was another year big year for healthcare. As we continue to move toward a more patient-centered and transparent healthcare system, so too continue the changes to our payment models,…
Not Ready to Die: Betrayed by Hospice
Belly of the BeastMy blog was covered in dust. Google Docs gathered cobwebs. Now I’ve staggered back to pick up the pieces, gather my thoughts and carry on.My family was…
Paying More Because You Have Insurance: Is Cash Cheaper?
Summary: Paying more because you have health insurance? It’s definitely happening for some people. Summary: Paying more because you have health insurance? It’s definitely happening for some people. Many of…
Map Your Content for a Successful Content Marketing Strategy
Crikey. It's hard to believe that another year is coming to a close. This year has been a great one for us, and I hope that for all of our…
“Doctor Uber” House Calls: Did Anyone See That One Coming?
Competition in hospital and healthcare marketing—already a nightmare in many market areas—has a new player. And you probably didn’t see this one coming. Competition in hospital and healthcare marketing—already a…
“Don’t Be an Egg-Head” and Other Social Media Lessons [PODCAST]
When faced with the challenge of encouraging more members of the Australian Private Hospitals Association to utilize social media, Marketing Director Lisa Ramshaw went right to the top - to…
