Telemedicine: CY 2015 MPFS Reportage and Dangers of the Echo Chamber
Many of us are waiting with bated breath for CMS to broaden its coverage of telemedicine services. Many of us are waiting with bated breath for CMS to broaden its…
Governor-Elect Charlie Baker on Healthcare Policy
Charlie Baker (R), Governor-elect of Massachusetts Charlie Baker (R), Governor-elect of MassachusettsEarly in 2014 I interviewed Massachusetts Governor-elect Charlie Baker (and all the other candidates) about healthcare policy. Now that he’s…
4 Ways to Raise a Clinical Trial’s Digital Profile
Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is…
Technology Migration in Global Wound Closure Markets
Drawn from our recent report on the global market for wound closure products, Report #S192, the distribution of the technologies on the market now, and in the future, for wound closure…
Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog
I recently shared with you 7 reasons that healthcare professionals should blog, followed by a beginner’s guide to starting a blog. If you followed my advice and have set up…
Exponential Learning at Exponential Medicine
This week I had the honor to attend and serve as faculty at what is perhaps a dream conference for those of us who care about technology, science, health and…
Medicaid Expansion: How Does It Affect You?
It’s almost time for open enrollment – and this year, there are some changes to Medicaid that might affect you, depending on what state you live in. So far, states…
Finding the Solutions to Big Data Security Concerns
The healthcare industry is in the midst of some rapid changes. Technology continues to advance at a furious pace, and the results could lead to better patient care and outcomes.…
Marketing Home Health Care: A Major Opportunity in the United States
We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point…
Is a Slide Presentation a Worthy Medical Device Marketing Tool?
How important is it to add a slide program to your marketing toolbox? One of the reasons medical device marketing is such a challenge is because it is hard to put…
