Why All Hospitals Are Also Digital Companies
The web has changed the way the world does business. The web has changed the way the world does business. You don’t have to look farther than a holiday shopping season,…
Healthcare Compass: Comparing Primary Care Quality in Massachusetts
Massachusetts Health Quality Partners (MHQP) just launched Healthcare Compass, an informative and easy-to-navigate site for patients seeking comparative information on the quality of physician practices in the state. The site presents…
Is Design Important in Healthcare?
I’ve been in the healthcare delivery business now for 30 years and I can confidently say we’ve paid almost no attention to design. Systems are built around physicians’ desires and…
How to Create an Original Healthcare Campaign That Leaves A Lasting Impression
Sometimes in healthcare marketing you need to do something unique to stand out from all of the traditional, boring, and safe campaigns.Our creative team recently executed one of the most…
Medical Board Disciplinary Actions May Argue Against National Telehealth License
The primary responsibility and obligation of state medical boards is to protect consumers by ensuring that all licensed physicians comply with the “community standard of care.” Could they still do…
Is My Medicine on the Prescription Drug Formulary?
One of the frustrating aspects of medical practice is trying to divine if the medication I am prescribing is covered by the patient’s insurance company. One of the frustrating aspects…
Whats Stopping Cloud Based-EHR Adoption?
Ostensibly, the benefits of cloud-based electronic health records seem to far outweigh those of on-premise solutions. To begin, practices don’t have to buy and maintain their own services, a huge…
Raising Healthier Kids: How to Get Them to Play Outside
Many parents are dealing with how to manage the time their kids spend sitting on the couch watching TV or glued to a computer/smartphone/gaming system. Digital devices and other…
Health Business TV: Obamacare Premiums (VIDEO)
In the second edition of Health Business TV, I discuss Obamacare exchange premiums for 2015, the First Opinion app for inexpensive doctor/patient texting, the launch of Healthcare Compass for comparing…
6 Key Considerations When Revising Your ICD-10 Timeline
There have been numerous delays to the implementation of ICD-10. These delays have caused frustration but they have also created windows ofopportunity for healthcare practices and businesses of every kind. There have…
