IT Helps Smooth Transitions of Care
Care transitions often result in additional work for both the patient and the healthcare providers concerned. How can you improve the coordination of care? Care transitions often result in additional…
My Wish List for Apple’s HealthKit Initiative
Apple has been making headlines again, which is not unusual for a company that sets trends and moves markets. A week or so ago they announced that iOS 8 would…
8 Healthcare Provider Pain Points
Summary: What are your healthcare provider pain points? What are you doing to overcome them? What advice can you offer your colleagues? Summary: What are your healthcare provider pain points?…
Enhancing the “Coolness Factor” in Our Later Years
Biomedical advances over the last century have advanced our life spans to degrees that would seem miraculous to a late 19th century observer. But as a 100-year lifespan begins to…
Why All Hospitals Are Also Digital Companies
The web has changed the way the world does business. The web has changed the way the world does business. You don’t have to look farther than a holiday shopping season,…
Healthcare Compass: Comparing Primary Care Quality in Massachusetts
Massachusetts Health Quality Partners (MHQP) just launched Healthcare Compass, an informative and easy-to-navigate site for patients seeking comparative information on the quality of physician practices in the state. The site presents…
Is Design Important in Healthcare?
I’ve been in the healthcare delivery business now for 30 years and I can confidently say we’ve paid almost no attention to design. Systems are built around physicians’ desires and…
How to Create an Original Healthcare Campaign That Leaves A Lasting Impression
Sometimes in healthcare marketing you need to do something unique to stand out from all of the traditional, boring, and safe campaigns.Our creative team recently executed one of the most…
Medical Board Disciplinary Actions May Argue Against National Telehealth License
The primary responsibility and obligation of state medical boards is to protect consumers by ensuring that all licensed physicians comply with the “community standard of care.” Could they still do…
Is My Medicine on the Prescription Drug Formulary?
One of the frustrating aspects of medical practice is trying to divine if the medication I am prescribing is covered by the patient’s insurance company. One of the frustrating aspects…
