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Wound Market Analysis: A Case Study in Understanding Context
Analysis is a funny thing. If done thoroughly, accurately and carefully to…
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Storytelling has been around far longer than man's capacity to put those…
Five Tips for Folding FDA’s New Medical App Oversight into Your Business Strategy
In my post for InformationWeek Healthcare, I discussed the implications of the…
Customer Service Portal for Medical Equipment Saves Time and Work
If you are wondering how to manage the performance and maintenance of…
The Art of Engagement: A Review
I reviewed Jim Haudan’s The Art of Engagement: Bridging the Gap Between…
The Increasing Problem of Chronic Wounds and Their Medtech Solutions
Wounds have many different sources, etiologies and forms and, therefore, demand a…
Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations…
Leadership, Reputation and the Trade Secrets of World Class Presenters
[Second of a two-part article for healthcare leaders about mastering presentation skills.…
A New Form of Insurance Denial of Coverage
Doctors hate the first of the year. Besides the cold weather, there…
