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Health Works Collective > Business

Business

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Latest Business News
ideal doctor-client

In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO

Most healthcare advertising agencies will not admit it, but some clients are…

Stewart Gandolf
Stewart Gandolf
February 19, 2014

InCrowd Joins the Healthcare Social Media Discussion

Last week I had the opportunity to be a guest host on…

Kathleen Poulos
Kathleen Poulos
February 19, 2014
The impact of US healthcare spending
infographics

The Impact of US Healthcare Spending [INFOGRAPHIC]

The American healthcare system is one of the most expensive in the…

Nicola Ziady
Nicola Ziady
February 19, 2014
healthcare video, video marketing, content marketing
healthcare marketing

Leveraging Video for Optimal Healthcare Marketing

Written content has traditionally been king of the Internet. While video is…

Jonathan Catley
Jonathan Catley
February 18, 2014
create tracking metrics HIS
ICD-10

Create Tracking Metrics for ICD-10 Preparation

ICD-10 compliance involves more factors than just being ready for the

Andy Salmen
Andy Salmen
February 18, 2014
direct primary care

Direct Primary Care Goes to Washington

A senator and a state representative from Idaho recently proposed legislation in…

Jessica Socheski
Jessica Socheski
February 17, 2014

Potential Malaria Detection, Drug Sensitivity Handheld Testing Device on Indiegogo

First published on MedCityNews.com. A “handheld laboratory” designed to diagnose malaria in under…

Deanna Pogorelc
Deanna Pogorelc
February 17, 2014

8 Ideas for Topics You Can Write About in Your Medical Blog

Start your company’s medical blog todayWe repeatedly suggest to medical companies we…

Chen Sirkis
Chen Sirkis
February 16, 2014
Hospital Marketing, Patient Acquisition, Online Marketing
patient acquisition

5 Hospital Marketing Strategies to Improve Patient Acquisition

Not so very long ago hospital marketing focused on brand management and…

Jonathan Catley
Jonathan Catley
February 15, 2014

Beyond the Buzz: Scheduling Healthcare Tweets

One of the most frequent questions I get asked by healthcare professionals…

Marie Ennis-O'Connor
Marie Ennis-O'Connor
February 15, 2014
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