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Patient Centricity and Healthcare Marketing
Applications of Patient Centricity are creating a cultural shift in the healthcare…
Managing The Nursing Shortage: 3 Short Term Solutions
With an aging population, there’s a greater need for nurses in our…
Dramatic Early Clinical Trial Success for New Cancer Treatment
Attendees at this year's annual meeting of the American Association for the…
Small Practice Medical Website Mistakes and How to Avoid Them
It’s highly likely that the majority of your customers will first come…
You saw that? Social Media Smarts for Physicians
A doctor grabs a drink with friends after work and afterwards posts…
Blurred Lines: Angling for Advantage in the “New Normal” of the ACA
Would you rather get your healthcare from an insurance company or buy…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers,…
Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings
There are hundreds of sophisticated marketing tactics that can take your hospital…
All Payor Claims Databases: ERISA Pre-emption and the Tragedy of the Commons
The Supreme Court handed down its decision in Gobeille v. Liberty Mutual…
How to Manage the Online Reputation of Your Medical Practice
Reviews can make or break a medical practice — and since most…
