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5 Ways Hospitals Can Win the Search Engine Marketing Game
Just about every marketer knows that your visibility on search engine queries…
3 Surprising Hospital Leadership Trends
Over the last two decades there have been dramatic shifts in the…
Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System
The Burr-Hatch-Upton proposal known as the Patient CARE Act would like us…
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your…
Sovaldi: An Example of Price Discrimination
The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook…
Congress Getting Serious about Telemedicine: Are CDOs Ready?
The latest ‘doc fix’ bill, H.R. 1470, was introduced last week. Though it has…
The Real Cost of Specialty Pharmacy
The Buzz About Specialty PharmacyIf you’ve been hearing a lot of buzz about…
